Sell for Home DIY: Electric drills
January 16, 2010 at 1:28 AM | In Mail Order, Online Auctions, Small Business | Leave a CommentTags: customer, drill, law, manufacturer, selling
After a hammer and screwdriver, the electric drill is probably the DIY enthusiast’s most used and most useful tool. With different accessories it is also a versatile tool, and the mail order selling of the drill itself plus a whole collection of accessories has been popular for a number of years. Though relatively heavy, packing is not difficult since the drills usually come in makers’ cartons which may only need outer wrapping to make them suitable for transit through the mails. Continue reading Sell for Home DIY: Electric drills…
Why Sell Books and Calculators?
January 7, 2010 at 2:06 AM | In Mail Order, Online Auctions | Leave a CommentTags: advertising, books, business, calculators, fashion, home, interest, life, literature, mail, Mail Order, mail trader, market, order, other, people, price, publishers, selling, shops, titles, work
Books
Many people live within reach of a bookshop, and most people live within reach of a shop selling books, but shops of both kinds necessarily cater for the general interest. It is very difficult for the mail order bookseller to compete with the shops for the sale of the most popular titles; Continue reading Why Sell Books and Calculators?…
How easily may the product be advertised?
December 15, 2009 at 1:47 AM | In Mail Order, Small Business | Leave a CommentTags: advertising, business, mail, Mail Order, nature, pictures, product, random, reading, selling, words
The nature of some products may be clearly indicated simply by naming them, eg wellington boots, wine bottles, handbags, loft ladders, watering cans, and so on. Other less common products may need lengthy descriptions. Continue reading How easily may the product be advertised?…
Is the quality right?
October 30, 2009 at 10:41 PM | In Mail Order, Small Business | Leave a CommentTags: online business, price, product, quality, selling
The only aspects of quality that may be accurately conveyed in advertising are those that can be precisely measured or defined. A photocopier that produces 20 copies a minute is clearly in a different class from one that produces only two copies a minute. But that says nothing about the standard of reproduction or of the reliability of the machine. Continue reading Is the quality right?…
Can you price your product competitively?
October 9, 2009 at 3:01 PM | In Mail Order | Leave a CommentTags: competition, price, product, profit, profit margin, profit per item, sales, selling, selling price, shopping
There is no fixed relationship between profit and price. Consider two examples:
You buy Product A for £6 and sell it for £9. Profit: £3. You buy Product B for £2 and sell it for £7. Profit: £5.
That elementary arithmetic is easily overlooked. Of course, you will want to think of your possible selling price as you consider different products, but you must also keep in mind the profit margin that the product offers. The selling price matters to your customers; the profit margin matters to you. Continue reading Can you price your product competitively?…
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