How many sales can you expect?

October 30, 2009 at 11:00 PM | Posted in Mail Order, Small Business | Leave a Comment
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It is easy to see what is required, much less easy to achieve it. You need to pitch your selling price at a level which not only produces an adequate gross profit relative to your buying cost but is also one which is adequate relative to your advertising cost. Continue reading How many sales can you expect?…

Are you satisfying your selling products’ price to weight rate?

October 30, 2009 at 10:51 PM | Posted in Mail Order, Small Business | Leave a Comment
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The more your product weighs, the higher your delivery cost; the larger it is, the more packaging it will need. Both weight and size put up your price without putting up your profit.

Most carriers charge more for their services than the Post Office; and the Post Office has a rate scale that increases with weight, and a maximum weight for parcels of 25kg. For higher weights than this you are obliged to use non-Post Office carriers. One way or another, the heavier your product, the more it will cost to despatch. Continue reading Are you satisfying your selling products’ price to weight rate?…

Can you price your product competitively?

October 9, 2009 at 3:01 PM | Posted in Mail Order | Leave a Comment
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There is no fixed relationship between profit and price. Consider two examples:

You buy Product A for £6 and sell it for £9. Profit: £3. You buy Product B for £2 and sell it for £7. Profit: £5.

That elementary arithmetic is easily overlooked. Of course, you will want to think of your possible selling price as you consider different products, but you must also keep in mind the profit margin that the product offers. The selling price matters to your customers; the profit margin matters to you. Continue reading Can you price your product competitively?…

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