Sell by Mail Order, your Payment Term: Post and Packing
November 2, 2009 at 11:31 PM | Posted in Mail Order, Small Business | Leave a CommentTags: advance of payment, advertising, business, credit, credit card, customer, fee, goods, online business, online sale, order, payment, payments, places his order, post, price, product, sales, seller
The question is this: should you incorporate the p&p cost within the product price or should you identify it separately? The latter is neater, uses fewer words (an important consideration in classified advertising at least) and is less likely to lead to error among customers of uncertain arithmetical skill. The former, on the other hand, has the advantage of making the product seem cheaper, because few people take p&p into account while at the stage of wondering whether a product is worth buying or not. Continue reading Sell by Mail Order, your Payment Term: Post and Packing…
Can you price your product competitively?
October 9, 2009 at 3:01 PM | Posted in Mail Order | Leave a CommentTags: competition, price, product, profit, profit margin, profit per item, sales, selling, selling price, shopping
There is no fixed relationship between profit and price. Consider two examples:
You buy Product A for £6 and sell it for £9. Profit: £3. You buy Product B for £2 and sell it for £7. Profit: £5.
That elementary arithmetic is easily overlooked. Of course, you will want to think of your possible selling price as you consider different products, but you must also keep in mind the profit margin that the product offers. The selling price matters to your customers; the profit margin matters to you. Continue reading Can you price your product competitively?…
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