How difficult are after-sales problems likely to be?
December 15, 2009 at 1:56 AM | In Mail Order, Small Business | Leave a CommentTags: advertising, after-sales, after-sales problems, Mail Order, money, nature, problems, product, work
Whatever the product, a certain percentage of what you sell will be returned to you for refund under the well established mail order practice that if the customer for any reason is not completely happy with his purchase, he can return it and get his money back. Continue reading How difficult are after-sales problems likely to be?…
How easily may the product be advertised?
December 15, 2009 at 1:47 AM | In Mail Order, Small Business | Leave a CommentTags: advertising, business, mail, Mail Order, nature, pictures, product, random, reading, selling, words
The nature of some products may be clearly indicated simply by naming them, eg wellington boots, wine bottles, handbags, loft ladders, watering cans, and so on. Other less common products may need lengthy descriptions. Continue reading How easily may the product be advertised?…
Good Inducements to buy, Stimulate your Sale
November 2, 2009 at 11:49 PM | In Small Business, Supply Chain Management | Leave a CommentTags: advertising, boost sale, customers, english, free, internet business way, mail, Mail Order, offer, order, price, product, sale, something
Anything that reduces the customer’s cost or risk or difficulty in ordering, or increases the value or rarity of what he gets for his money, is likely to improve the number of orders received. The main inducements are represented by the price of the product itself and the terms of payment. But other minor inducements may just tip the balance your way. Not all of them can be used in all forms of advertising. Your common sense will tell you what is and isn’t possible — you obviously can’t include an order form in a classified advertisement, for example. Continue reading Good Inducements to buy, Stimulate your Sale…
Sell by Mail Order, your Payment Term: Post and Packing
November 2, 2009 at 11:31 PM | In Mail Order, Small Business | Leave a CommentTags: advance of payment, advertising, business, credit, credit card, customer, fee, goods, online business, online sale, order, payment, payments, places his order, post, price, product, sales, seller
The question is this: should you incorporate the p&p cost within the product price or should you identify it separately? The latter is neater, uses fewer words (an important consideration in classified advertising at least) and is less likely to lead to error among customers of uncertain arithmetical skill. The former, on the other hand, has the advantage of making the product seem cheaper, because few people take p&p into account while at the stage of wondering whether a product is worth buying or not. Continue reading Sell by Mail Order, your Payment Term: Post and Packing…
How easily can the product be despatched?
October 30, 2009 at 11:06 PM | In Mail Order | Leave a CommentTags: letter post, Mail Order, packing, post, post office, post office counter, product, sell by post
Packing your product to withstand the rigours of transmission through the postal system or other carriage service is an important element in your mail order operation. Poor packing may lead to an unacceptably high level of transit damage which in turn will lead to complaints, returned goods and the erosion of your profits. Continue reading How easily can the product be despatched?…
Is the quality right?
October 30, 2009 at 10:41 PM | In Mail Order, Small Business | Leave a CommentTags: online business, price, product, quality, selling
The only aspects of quality that may be accurately conveyed in advertising are those that can be precisely measured or defined. A photocopier that produces 20 copies a minute is clearly in a different class from one that produces only two copies a minute. But that says nothing about the standard of reproduction or of the reliability of the machine. Continue reading Is the quality right?…
Can you price your product competitively?
October 9, 2009 at 3:01 PM | In Mail Order | Leave a CommentTags: competition, price, product, profit, profit margin, profit per item, sales, selling, selling price, shopping
There is no fixed relationship between profit and price. Consider two examples:
You buy Product A for £6 and sell it for £9. Profit: £3. You buy Product B for £2 and sell it for £7. Profit: £5.
That elementary arithmetic is easily overlooked. Of course, you will want to think of your possible selling price as you consider different products, but you must also keep in mind the profit margin that the product offers. The selling price matters to your customers; the profit margin matters to you. Continue reading Can you price your product competitively?…
Can you make a unique offer?
October 9, 2009 at 12:08 PM | In Mail Order | Leave a CommentTags: business, product, unique
If you have a genuinely unique product that the customers want, so much the better. But truly unique products are difficult to come by, and those that achieve any measure of popularity are unlikely to remain unique for long, as the competition will produce similar products even if they can’t copy yours exactly. Continue reading Can you make a unique offer?…
Is there a market for the product?
October 9, 2009 at 12:04 PM | In Small Business, Supply Chain Management | Leave a CommentTags: advertising, business, demand, mail, Mail Order, market, product, products, running
It is unwise to choose a product for which you cannot see an active, existing mail order market in the same or related items. This is the other side of the uniqueness coin. A product without competitors may also be without customers. If you have a unique product that would interest stamp collectors, for example, then — on this score at any rate — you have no problem because you will easily find a number of magazines that carry mail order advertising for stamp collectors. But where would you advertise a product for illiterate left-handed grandmothers, however useful it might be? Continue reading Is there a market for the product?…
Drop Shippers South Africa
Blog at WordPress.com. | Theme: Pool by Borja Fernandez.
Entries and comments feeds.
