Why Sell Books and Calculators?
January 7, 2010 at 2:06 AM | In Mail Order, Online Auctions | Leave a CommentTags: advertising, books, business, calculators, fashion, home, interest, life, literature, mail, Mail Order, mail trader, market, order, other, people, price, publishers, selling, shops, titles, work
Books
Many people live within reach of a bookshop, and most people live within reach of a shop selling books, but shops of both kinds necessarily cater for the general interest. It is very difficult for the mail order bookseller to compete with the shops for the sale of the most popular titles; Continue reading Why Sell Books and Calculators?…
Mail Order, Hot Sell Merchandises!
December 30, 2009 at 3:49 AM | In Bid or Buy, Mail Order, Online Auctions, Small Business, eBay | Leave a CommentTags: advertising, audio, audio equipment, cases, design, environment, equipment, fashion, home, household, items, mail, Mail Order, mail order appeal, people, personal, price, price weight ratio
Audio equipment
The mail order appeal of audio equipment is as for many other items which need to be used by the customer before he knows it has the qualities he really wants. Buying any sort of audio equipment in a high street shop is always a lottery: it’s easy to judge which machines look good and have the range of features one seeks, but judging the crucial quality of sound is virtually impossible in the noisy, bustling environment of a shop. The essence of the mail order appeal is Try it in the quiet of your home; return it if dissatisfied. Continue reading Mail Order, Hot Sell Merchandises!…
Good Inducements to buy, Stimulate your Sale
November 2, 2009 at 11:49 PM | In Small Business, Supply Chain Management | Leave a CommentTags: advertising, boost sale, customers, english, free, internet business way, mail, Mail Order, offer, order, price, product, sale, something
Anything that reduces the customer’s cost or risk or difficulty in ordering, or increases the value or rarity of what he gets for his money, is likely to improve the number of orders received. The main inducements are represented by the price of the product itself and the terms of payment. But other minor inducements may just tip the balance your way. Not all of them can be used in all forms of advertising. Your common sense will tell you what is and isn’t possible — you obviously can’t include an order form in a classified advertisement, for example. Continue reading Good Inducements to buy, Stimulate your Sale…
Sell by Mail Order, your Payment Term: Post and Packing
November 2, 2009 at 11:31 PM | In Mail Order, Small Business | Leave a CommentTags: advance of payment, advertising, business, credit, credit card, customer, fee, goods, online business, online sale, order, payment, payments, places his order, post, price, product, sales, seller
The question is this: should you incorporate the p&p cost within the product price or should you identify it separately? The latter is neater, uses fewer words (an important consideration in classified advertising at least) and is less likely to lead to error among customers of uncertain arithmetical skill. The former, on the other hand, has the advantage of making the product seem cheaper, because few people take p&p into account while at the stage of wondering whether a product is worth buying or not. Continue reading Sell by Mail Order, your Payment Term: Post and Packing…
How many sales can you expect?
October 30, 2009 at 11:00 PM | In Mail Order, Small Business | Leave a CommentTags: internet selling, online retailing, price, selling price
It is easy to see what is required, much less easy to achieve it. You need to pitch your selling price at a level which not only produces an adequate gross profit relative to your buying cost but is also one which is adequate relative to your advertising cost. Continue reading How many sales can you expect?…
Is the quality right?
October 30, 2009 at 10:41 PM | In Mail Order, Small Business | Leave a CommentTags: online business, price, product, quality, selling
The only aspects of quality that may be accurately conveyed in advertising are those that can be precisely measured or defined. A photocopier that produces 20 copies a minute is clearly in a different class from one that produces only two copies a minute. But that says nothing about the standard of reproduction or of the reliability of the machine. Continue reading Is the quality right?…
Can you price your product competitively?
October 9, 2009 at 3:01 PM | In Mail Order | Leave a CommentTags: competition, price, product, profit, profit margin, profit per item, sales, selling, selling price, shopping
There is no fixed relationship between profit and price. Consider two examples:
You buy Product A for £6 and sell it for £9. Profit: £3. You buy Product B for £2 and sell it for £7. Profit: £5.
That elementary arithmetic is easily overlooked. Of course, you will want to think of your possible selling price as you consider different products, but you must also keep in mind the profit margin that the product offers. The selling price matters to your customers; the profit margin matters to you. Continue reading Can you price your product competitively?…
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