High Profit on Selling Coins and Medals

January 10, 2010 at 12:00 AM | Posted in Mail Order, Online Auctions, Small Business | Leave a Comment
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Small, easily handled, easily mailed, coins and medals make very convenient mail order items. They are also very easily described as they need only be named for collectors to know exactly which coin or medal is in question; and although quality is less simply characterised, it is very much easier to define than for most products because of the standard phrases used by dealers and collectors which identify an item’s quality within fairly narrow limits. As a result, coins and medals can be sold by classified advertising and from unillustrated catalogues. Continue reading High Profit on Selling Coins and Medals…

Why Sell Books and Calculators?

January 7, 2010 at 2:06 AM | Posted in Mail Order, Online Auctions | Leave a Comment
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Books

Many people live within reach of a bookshop, and most people live within reach of a shop selling books, but shops of both kinds necessarily cater for the general interest. It is very difficult for the mail order bookseller to compete with the shops for the sale of the most popular titles; Continue reading Why Sell Books and Calculators?…

Selling Bicycles & Telescopes Now!

January 7, 2010 at 1:48 AM | Posted in Bid or Buy, Mail Order, Small Business | Leave a Comment
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Bicycles

The bicycle as a means of cheap and healthy transport has greatly increased in popularity in recent years. Even so, specialist bicycle shops are not numerous, and mail order is worth considering as a retailing method, particularly for bicycles which are a little out of the ordinary. Consider folding bicycles, for example. These have all the characteristics of bikes in general, but they also have a certain gadgety appeal, a recurrent theme in mail order. Continue reading Selling Bicycles & Telescopes Now!…

Compared the Effective Ways for Direct Small Business Sale

November 4, 2009 at 5:54 AM | Posted in Mail Order, Small Business | Leave a Comment
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Direct mail

The major strength of direct mail is that your advertising goes only to specified individuals. Provided that the list of individuals you use has been carefully compiled and maintained, none of your money is wasted — as it invariably is in press advertising — sending your sales message to people who are definitely never going to buy your product. Continue reading Compared the Effective Ways for Direct Small Business Sale…

Good Inducements to buy, Stimulate your Sale continued

November 2, 2009 at 11:51 PM | Posted in Mail Order | Leave a Comment
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Order form

The inclusion of an order form in your advertised offer, like the reply envelope considered below, is less an inducement than its absence is a disincentive. Without it, the customer must find some paper to write on, work out how to say what he wants, and make sure he writes it down clearly and unambiguously. For most people, these are not among the most challenging tasks in the world, but for some they are. Continue reading Good Inducements to buy, Stimulate your Sale continued…

Good Inducements to buy, Stimulate your Sale

November 2, 2009 at 11:49 PM | Posted in Small Business, Supply Chain Management | Leave a Comment
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Anything that reduces the customer’s cost or risk or difficulty in ordering, or increases the value or rarity of what he gets for his money, is likely to improve the number of orders received. The main inducements are represented by the price of the product itself and the terms of payment. But other minor inducements may just tip the balance your way. Not all of them can be used in all forms of advertising. Your common sense will tell you what is and isn’t possible — you obviously can’t include an order form in a classified advertisement, for example. Continue reading Good Inducements to buy, Stimulate your Sale…

Sell by Mail Order, your Payment Term: Post and Packing

November 2, 2009 at 11:31 PM | Posted in Mail Order, Small Business | Leave a Comment
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The question is this: should you incorporate the p&p cost within the product price or should you identify it separately? The latter is neater, uses fewer words (an important consideration in classified advertising at least) and is less likely to lead to error among customers of uncertain arithmetical skill. The former, on the other hand, has the advantage of making the product seem cheaper, because few people take p&p into account while at the stage of wondering whether a product is worth buying or not. Continue reading Sell by Mail Order, your Payment Term: Post and Packing…

Is the product you have chosen having mail order appeal?

October 7, 2009 at 5:12 PM | Posted in Mail Order, Small Business | Leave a Comment
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Every retailer has to find convincing answers to two questions:

  • Why should the customer buy this product?
  • Why should he buy it from me?

The mail trader must additionally find an answer to a third question: Why should the customer buy the product by mail order? Continue reading Is the product you have chosen having mail order appeal?…

What Products are ready for Sale by order by mail?

October 7, 2009 at 3:57 PM | Posted in Mail Order | Leave a Comment
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One of your first and most critical tasks as a mail trader is to decide on your product. It may be that you already know what you would like to sell, perhaps because you manufacture it yourself or are already trading it in a non-mail order market. Or it may be that you are simply attracted to mail order as a form of trading, and have as yet no product at all in mind. Either way, you need to know how to assess a product‘s suitability for mail order before making a final commitment. Continue reading What Products are ready for Sale by order by mail?…

Entering the Internet Business in Minimal Risk with Mail Order Sale

October 1, 2009 at 2:47 PM | Posted in Mail Order, Small Business | Leave a Comment
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The sensible approach

In mail order you can begin in a very small way. It’s quite possible for someone working single-handed, or perhaps with just one or two others, to start and run a small mail order business. It can be done with little capital and without previous experience. Continue reading Entering the Internet Business in Minimal Risk with Mail Order Sale…

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