Sell for Home DIY: Electric drills

January 16, 2010 at 1:28 AM | In Mail Order, Online Auctions, Small Business | Leave a Comment
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After a hammer and screwdriver, the electric drill is probably the DIY enthusiast’s most used and most useful tool. With different accessories it is also a versatile tool, and the mail order selling of the drill itself plus a whole collection of accessories has been popular for a number of years. Though relatively heavy, packing is not difficult since the drills usually come in makers’ cartons which may only need outer wrapping to make them suitable for transit through the mails. Continue reading Sell for Home DIY: Electric drills…

Good Inducements to buy, Stimulate your Sale continued

November 2, 2009 at 11:51 PM | In Mail Order | Leave a Comment
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Order form

The inclusion of an order form in your advertised offer, like the reply envelope considered below, is less an inducement than its absence is a disincentive. Without it, the customer must find some paper to write on, work out how to say what he wants, and make sure he writes it down clearly and unambiguously. For most people, these are not among the most challenging tasks in the world, but for some they are. Continue reading Good Inducements to buy, Stimulate your Sale continued…

Sell by Mail Order, your Payment Term: Post and Packing

November 2, 2009 at 11:31 PM | In Mail Order, Small Business | Leave a Comment
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The question is this: should you incorporate the p&p cost within the product price or should you identify it separately? The latter is neater, uses fewer words (an important consideration in classified advertising at least) and is less likely to lead to error among customers of uncertain arithmetical skill. The former, on the other hand, has the advantage of making the product seem cheaper, because few people take p&p into account while at the stage of wondering whether a product is worth buying or not. Continue reading Sell by Mail Order, your Payment Term: Post and Packing…

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