Drop Shipping Business

Security Matters, Fire and burglar alarms for Every House, Cut the Middleman

January 16, 2010 at 1:35 AM | Posted in Mail Order, Online Auctions, Small Business | Leave a Comment
Tags: advertising, devices, home, literature, people, personal, security devices

Devices to give warning of fire or break-in vary considerably both in their degree of sophistication and in their prices. Some are lightweight, easily mailed and cheap. As mechanical products, they can of course go wrong and so give rise to after-sales problems. Choose a good quality product from a manufacturer who will service and repair faulty equipment.

There are many follow-up possibilities with other safety and security devices, both for the home and the person. The potential market is very large, but the advertiser’s problem is to persuade people that they need such products. The problem relates to the typical need/demand distinction that every trader must be clear about. Few people give much thought to their need for security devices until they suffer some misfortune that the device might have prevented. To sell successfully, advertising must bring home to the potential customer the risks he runs, and the relatively small price he need pay to get some measure of protection against these risks. Well composed display advertising or mailing literature is needed. It is not easy to sell from classified advertising unless you can find a column which specifically appeals to those actively seeking security devices.

Form a clear picture in your mind of your target prospects, and develop a persuasive argument that is relevant to their particular risks and fears. As always, your task is not to describe how wonderful the product is in itself, but to make clear what it can do for the customer. Little old ladies, for example, probably don’t want to know that a personal safety device has a 95dB siren; but they may be interested to learn that there’s a gadget they can wear unobtrusively on the wrist or round the neck which can enable them to call for help in an emergency.